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September 10, 2008

United Shares Plunge On... Bad SEO?

If you have every questioned the power of Google, consider this: United Airlines lost 76% of its value the other day due to the supposed re-posting (or careless reading) of a six-year-old Chicago Tribune article about the firm's 2002 bankruptcy filing.

August 27, 2007

The Marketing of Motherhood

Mom. It’s one of the first words any of us learns. The concept is universal; motherhood precedes every living being on this planet. So who, I ask, decided that motherhood should suddenly become fashionable? Or that it was at one time unfashionable? And how is it possible that something so timeless even succumb to trends? I guess anything is possible in the world of marketing.

April 5, 2007

Taking a Second Life Census

Is it 5.2 million or 500,000? How many inhabitants really "live" in Second Life? For that matter, what constitutes “living?” And who really cares? My guess is that the inhabitants don’t care too much. But the marketers do.

February 19, 2007

Election 2008 Fatigue (Yes, Already)

It’s Presidents’ Day, an appropriate time to provide commentary on the presidential hopefuls’ interactive strategies. For the first time in history, a presidential hopeful's Web site has become the most critical communications vehicle, equivalent to what the television was for the 1952 election.

January 24, 2007

Burma-Shave: The Social Media Classic

A few days ago I was thinking about some of the 20th century’s greatest advertising campaigns, trying to imagine what they would look like if launched in 2007. What would the Marlboro Man’s MySpace page look like? And how many friends would he have? How many “Where’s the beef?” video spoofs would be on YouTube? And how many hair care blogs would weigh the merits of “Does she…or doesn’t she...?"

December 14, 2006

ZUM Soap, and Reconsidering Consumer Involvement

A recent NY Times article on ZUM soap gave me cause to reconsider the consumer involvement theory as well as the many matrices that determine when to apply emotional or rational messaging....

November 9, 2006

Deep Thoughts On Deep Tagging

Deep-tagging video has me very excited. Let’s start at the beginning....

October 23, 2006

Objectives. Strategy. Tactics. (In that order.)

“Don’t think I’m stupid, but I’m writing that down,” said my client....

October 2, 2006

Nothing to Wear to the Party

Last week, I realized that my client was in serious logo trouble....

September 19, 2006

When Digital Met Traditional

A week or so ago, the head of a boutique traditional agency called me in for a quick digital primer....

September 1, 2006

It's Not Easy Being Green

But it sure helps differentiate oneself. Having recently tasked myself with mapping the very uniform search engine marketing agency landscape, I have come to realize that marketing firms are the least likely to know what makes them green....

August 4, 2006

Moving Towards Media Ubiquity

I am sitting at some awful government building waiting to renew my passport before a 9pm flight tonight. I had thought the in person service was supposed to be a breeze. I was wrong....

July 14, 2006

How Do You YouTube?

As you have probably noticed, I am completely obsessed with YouTube....

July 3, 2006


First it was search. Then it was media. Now it is software....

June 16, 2006

Help, I'm Drowning!

I just spend the entire month of May documenting all of my internal and external communication just to see how cluttered my life is....

June 2, 2006

Why Google's Offline Is Slow

This week Business Week reported on Google's slow offline efforts,...

May 26, 2006

Gathering Around the (You)Tube

Last week, my dad sent me a video from YouTube....

May 12, 2006

SEM and the Handyman

For 4 years the results of shoddy contractor work have been staring me in the face. That is, until I employed a handyman last week....

May 2, 2006

But a Lot of People Want It!

This week I had the privilege of judging an undergraduate business plan competition....

April 25, 2006

Marketing to Generation 2.0

Face it: we marketers are button-downed control freaks. Once we do have that big, creative idea, we build a wall to protect it in its perfection....

April 20, 2006

The Marketing Crosswalk

One of the best things about living in Manhattan is that pedestrians rule. Well, except when you are the driver. While I walk just about everywhere, I seem to forget this once I am behind the wheel....

April 12, 2006

The Double-Edged Sword of Word-of-Mouth

Recently I waited in ridiculous line for the hottest opening in Manhattan. A new musical? Nope. A SOHO gallery? Guess again. A Barney’s Co-op sale? I don’t think so....

The Double-Edged Sword of Word-of-Mouth

Recently I waited in ridiculous line for the hottest opening in Manhattan. A new musical? Nope. A SOHO gallery? Guess again. A Barney’s Co-op sale? I don’t think so....

April 4, 2006

The End of T.V. Night?

It's 1964 and you are sitting in front of the T.V. with your kid sister. Mom and Dad are on the couch. There is no arguing about what to watch; "The Ed Sullivan Show" wins hands down....